Roman Rusev

Most field service software is written by engineers. His was written by the guy who got tired of the spreadsheets.

Roman Rusev runs Field Complete, an Atlanta software company that builds the scheduling, dispatch, estimating and invoicing tools that keep property and home service businesses running. The detail that matters: he is not a software person who discovered the trades. He is a trades person who discovered software.

Walk the timeline backward and you arrive at a 17-year-old running a flooring company with more than 25 technicians. That is not a metaphor or a tidy founder myth. By the time he was a senior in college, he had built more than 100 homes across several markets. He went on to start four companies in the home services industry and, at the peak, was coordinating a network of more than 200 contractors. Every line of that resume is a future feature request - the dispatch headaches, the invoices that went missing, the estimate that lived on a clipboard in someone's truck.

Field Complete is the answer to a question he had been asking for two decades: why does the software for people who fix, build and maintain things feel like it was designed for everyone except them? The platform leans into the unglamorous middle of a service business. Work orders. Route optimization. Job sharing across a contractor network. Payment collection. The parts that don't demo well but decide whether a small business survives the month.

From junior-high real estate to a 25-person crew

The real estate bug bit early - by some accounts as far back as junior high. At 17, while most people are learning to parallel park, he was learning payroll, scheduling and how to keep two dozen technicians busy and paid. The flooring company grew into a broader property service operation. The lesson of those years was not abstract strategy. It was the texture of the work: how a job actually moves from a phone call to a finished room to a paid invoice.

2008: the pivot hidden inside a crash

Then the housing market fell apart. Building homes stopped making sense almost overnight. Rather than fold, Rusev turned the same company inside out - from constructing homes to servicing them. It was a quiet bit of jujitsu. The crews, the contractor relationships and the operational muscle stayed; only the product changed. That pivot is the seed of everything that followed, because servicing homes at scale is exactly where the software gap lives.

Field Complete, built around 2019

Field Complete is a SaaS automation platform for field service management - HVAC, plumbing, electrical, appliance repair, painting, landscaping, roofing, pressure washing, maid service, the whole catalog of trades that show up at your door. Where a lot of FSM tools force a single-trade business model onto everyone, Field Complete's pitch is multi-trade flexibility: customizable business rules, a job-sharing network that lets companies pass overflow work to one another, GPS tracking, an offline mode for the truck with no signal, and integrations with the accounting software the office already runs.

He did not build it alone. The co-founding bench reads like a job site that learned to code: Tim Tesluck as COO and co-founder, Sergey Glushchak leading product and user development, and Harry Prutyanu as head of product. The company is small and deliberate - roughly a dozen-plus people - and has raised on the order of $3.8 million, with its most recent recorded round a seed in 2022.

A founder who keeps going back to school

There is a pattern worth noticing. He earned a BBA in corporate finance with a real estate focus at Georgia State's Robinson College of Business. Then, instead of declaring himself done, he went to Wharton for executive education. Then Columbia Business School. Then, in 2022, he enrolled in an Executive MBA at Cornell while running the company. Most founders treat the degree as a starting gun. He treats school as a tool he picks back up whenever the work outgrows what he knows.

Alongside the company, he has worn civic and industry hats: founder and chairman of US Legacy Co, board chair and founder of Hands United, a board seat at the tech incubator Blast Sourcing, and an advisory role with the Atlanta Housing Authority. He also holds the kind of credentials you almost never see on a software founder's bio - an International Code Council building contractor license and an EPA Certified Renovator certification under the Toxic Substances Control Act.

The empathy is not a marketing line

There is a version of this company that gets built by someone who read a market report and noticed field service was underserved. This is the other version. When Field Complete talks about the contractor who can't get their current software to fit, that contractor is a person Rusev used to be. The offline mode exists because he has stood in a basement with no bars. The job-sharing network exists because he ran a network. The invoicing matters because he has chased payments himself.

That is the through-line of the whole story. The strange specific - a teenager managing two dozen technicians - turns out to explain everything that came after. He did not learn the customer. He was the customer. Field Complete is what happens when that person finally decides to build the tool he spent twenty years wishing existed.