The endurance-event platform built by the engineer who wired up Strava's API - now rebuilding race sign-ups from the start line up.
There is a peculiar fact about endurance sport: the running is joyful, and almost everything around the running is a spreadsheet.
Movemint is a San Francisco software company that exists because that gap got too wide to ignore. Signing up for a marathon - handing over your money, your emergency contact, your t-shirt size, your fundraising page - has for a decade felt less like joining a race and more like renewing a car registration. The events are gorgeous. The tooling underneath them was built in a different internet era and never quite got the memo. Movemint's bet is that the unglamorous middle - registration, timing, results, merch, email, refunds, transfers - is not a cost center to be tolerated but a product to be designed. That is a slightly boring thesis, which is exactly why it is interesting: boring markets are boring because nobody good showed up.
The company was founded in 2024 by Zack Isaacs, a former Strava engineering leader who started that company's API team, and designer Taylor Peliska. Isaacs spent years watching runners obsess over their own data - splits, segments, kudos - and then hit a wall the moment they tried to actually enter the event. So he built the thing the athlete never sees but always feels: the checkout flow, the results page, the confirmation email that either makes a race feel professional or makes it feel improvised.
Movemint has been so easy to use, beautifully set up.
Figures per Movemint, Underscore VC, Fitt Insider and Running USA press materials. Quarterly growth is company-reported and approximate.
The last generation of event software handled two things: take the money, post the results. Movemint's pitch is that everything between and after those two moments is where the actual relationship lives - so it puts the whole stack in one place.
Sign-ups, sub-events, athlete-owned transfers, multi-currency, plus a built-in CRM so directors can actually see their runner community.
Stripe and Braintree processing, donations, merch with size options, and Buy Now Pay Later on race entries.
Timing-system integration, real-time results syncing, and leaderboards that update as runners cross the mat.
Computer vision reads bib numbers and auto-tags race photos, so athletes find their shots instead of scrolling thousands.
Free unlimited email marketing with drip campaigns, scheduled sends, audience targeting, and text-message alerts.
Plugs races directly into Strava, where millions already log miles - turning training data into event discovery.
Here is the quiet structural move. Legacy platforms treat the organizer's spreadsheet as the center of the universe and the athlete as a row in it. Movemint flips the frame: the athlete is the main character, and the organizer tools are built so that the athlete's experience - discovering the race on Strava, signing up in a few taps, sharing a result, celebrating a friend's finish - is the thing the software optimizes for. Reframe who the product is for and the entire roadmap changes.
That is also why the distribution strategy is smarter than the average vertical-SaaS playbook. Most startups buy attention. Movemint went and stood where the attention already lives. By wiring events into Strava's training-and-social graph, a race stops being a one-time transaction and becomes a recurring touchpoint - you see a friend's segment, you see the event they ran, you sign up for next year. The loop closes without a marketing budget doing the heavy lifting.
The commerce details are the tell of a team that has clearly used other checkout flows. Buy Now Pay Later on a race bib treats a marathon entry a little like an e-commerce cart - because for a lot of runners, it is one. AI photo tagging removes the single most annoying post-race ritual. None of these are moonshots. They are the accumulated result of sweating surfaces that competitors phoned in.
| Round | Amount | When | Lead & Notable Investors |
|---|---|---|---|
| Pre-Seed | Undisclosed | 2024 | Underscore VC (lead), Fitt Capital, Olia Birulia (Kiwi Fitness) |
| Seed | $3.2M | 2024 | Underscore VC (lead), Michael Horvath (Strava co-founder), Green D Ventures |
When Strava's own co-founder joins your board, you are not selling a feature. You are selling a thesis.
The US alone hosts an estimated 70,000+ endurance events a year - a large, sleepy market Movemint is targeting.
Raises Seed round led by Underscore VC to transform endurance event management and sign-up.
Expands Strava integration to change how athletes hear about and discover events.
Reports tripling business every quarter and adds Strava co-founder Michael Horvath to the board.
Brings 7,000+ runners onto the platform with the launch of the 2026 Presidio Half Marathon.
Strip away the funding rounds and the feature list and the pitch is simple, almost old-fashioned: make athletic event discovery, sign-up, and results easy and fun, give organizers the tools to host something great, and give athletes a place to make every effort count. It is the kind of mission that only sounds modest until you have spent forty minutes fighting a registration page at 11pm the night entries close.
Whether Movemint becomes the default operating system for endurance events or one strong option among several will depend on the unsexy stuff - reliability on race morning, the refund that processes cleanly, the results that sync in real time. But the direction of travel is clear, and the market has been waiting for someone to treat the boring parts as if they mattered. Turns out they do.
Watch & listen: Movemint founder Zack Isaacs on going against the grain to succeed with fundraising - For The Long Run podcast. For a product walkthrough, see the organizer docs at docs.movemint.cc.