Profile · Venture Capital
Engineer. Founder. Investor. Force of nature from Barcelona.
She learned venture capital from books she bought on Amazon. Then she backed DoorDash. Then Gusto. Then Guardant Health. Then she raised $432M more - oversubscribed.
The Story
Mar Hershenson was not supposed to end up in venture capital. She was supposed to be an electrical engineer - a good one, and she was. Her Stanford PhD dissertation was on convex optimization applied to analog circuit design. She taught at Stanford for almost a decade. She held 14 patents. She built three companies. Two got acquired.
Then Pejman Nozad - the Iranian rug dealer turned angel investor who used to pitch founders from his shop floor in Palo Alto - spent four years trying to convince her to go into VC with him. She said no, repeatedly. Then she started attending one hour of meetings per week at Coupa Cafe. That was 2013. Today, Pear VC manages over $800 million.
Neither of them had any venture capital background when they started. So they did what curious, rigorous people do: they read. Amazon books on VC. They studied the patterns. They went in with beginner's eyes and engineer's minds - and backed companies that other funds overlooked at the moment they were hardest to see.
Pejman Nozad had spotted founders nobody else was looking at. Mar Hershenson had three startups and 14 patents. Together, they had no VC pedigree. When they finally said yes to each other and started PMVC in 2013, they picked the name "Pear VC" three years later - because pear trees need support and the right conditions to succeed. That's what they do for founders: they provide the conditions.
From Coupa Cafe, Palo Alto. 2013.
Before she wrote a single check, Mar Hershenson had been the first woman on Linear Technology's circuit design team, mentored by Jim Williams - the legend of analog electronics. That instinct for systems, for signal and noise, never left her. She evaluates startups the way you debug a circuit: find where the energy is, find where it leaks, fix the path.
"To make a company succeed, think in terms of 'and' not 'or.' Team and market and execution."- Mar Hershenson, Co-Founder & Managing Partner, Pear VC
Origin Story
Grew up in Barcelona. Studied electrical engineering in Madrid with honors. Then an MIT professor gave a lecture, and everything changed.
She moved to the US for an internship - never left. Linear Technology hired her. First woman on the circuit design team. Mentored by Jim Williams.
Her dissertation: convex optimization for analog circuit design. Then she taught it for a decade and built three companies while doing it.
She co-founded Sabio Labs, building software tools for analog designers. It got acquired by Magma Design Automation in 2007. She became VP of Product.
Pejman Nozad asked her to try VC meetings for an hour a week. After four years of saying no, she said yes. They founded PMVC. No background. Just books from Amazon.
The firm she started from scratch, with no venture pedigree, now manages over $800 million and counts DoorDash among its early seed investments.
Portfolio Highlights
Pear VC leads pre-seed and seed rounds - the 0-to-1 moment. This is the portfolio Mar helped build from the ground up.
Focus areas: AI · B2B · Consumer · 0-to-1 only
By the numbers
Mar and Pejman built Pear VC over a decade from a cold start. Here's the trajectory of what they built - entirely from scratch, without a single day of prior VC experience between them.
The Engineer's Thesis
Back the founder before the market is obvious. Seed stage. 0-to-1. The moment when most funds look away.
Team AND market AND execution. Not trade-offs. All three. Engineers don't accept partial solutions.
The real metric isn't the return. It's how many founders she helped become the CEO they needed to be.
"Success is overcoming failures because there is no success that comes for free."- Mar Hershenson
Character Study
There is a particular quality to how Mar Hershenson operates. She posts on LinkedIn about founder resilience, about the psychology of rejection, about what it means to be prepared. Her posts get bookmarked. Not reshared with a hot take - bookmarked. Saved for later. That's the signal: she's writing for people who need it, not for people who want to go viral.
She describes herself as measuring success by "growing people." Not by returns, not by funds, not by Midas rankings - though all of those have come. By how many people she helped become more capable, more confident, more ready to lead.
Her husband gave her a piece of advice early on: always be the dumbest person in the room. She internalized it as "play up." Surround yourself with people who challenge you. She chose Stanford over something easier. She chose Pejman Nozad's Coupa Cafe meetings over staying comfortable. She keeps choosing the harder room.
She also founded Female Founder Circles - now on its 6th cohort. And the Equity Summit, which connects underrepresented minority VC GPs to LPs. She noted that fewer women work in venture capital today than 30 years ago. That statistic is not background noise to her. It's a bug to fix.
Personality
"Rejection is pain, and there's no excellence without pain. Being excellent requires overcoming that pain."
"Growing people is really what makes me happy."
Career Arc
Education
Madrid, Spain - Graduated with honors
Palo Alto, California
Dissertation: Convex optimization for analog circuit design
Recognition
In Her Own Words
"Do you want to be the smartest person at a place or the dumbest person? It's always better to play up."
"I really wanted to build a place where we could take these really high potential individuals and empower them to become excellent CEOs."
"If I knew what the future looked like, I wouldn't be a VC - I'd be running a company myself."
"Write it down. Be very precise about getting your house in order. Have a data room that is complete and contains previous track records."
"It will eventually happen - it's just a matter of who is better prepared for it."
"To make a company succeed, think in terms of 'and' not 'or.' Team and market and execution."
The Platform
Mar observed that fewer women are in venture capital today than 30 years ago. That's not an abstract statistic to her. She built three organizations to close the gap.
Founding member of the nonprofit advancing women and non-binary investors and founders across the tech ecosystem. Built the infrastructure for a movement.
Founding Member
A Pear VC initiative she founded in 2021. A tight community and retreat program for women founders. Now on its 6th cohort. Practical, intimate, real.
Founder - 6th cohort active
Connects underrepresented minority VC GPs directly to LPs. Attacking the funding gap not just from the founder side, but from the fund manager side.
Founder
Fun Facts
Her first company was called "Barcelona Design" - named after the city she grew up in. You can take the girl out of Barcelona...
No Andreessen Horowitz pedigree. No Goldman training. She and Pejman taught themselves venture from books they ordered online.
Pejman spent four years trying to recruit her to VC. She started with one hour per week at a Palo Alto cafe. The hour that launched $800M.
She's in the top 7% of all US LinkedIn users and the top 5% in the Venture Capital category. And she posts substance, not hype.
Outside the office, she hikes. Long trails, real elevation. Maybe it's the engineer in her that appreciates systems - even geological ones.
At Linear Technology, she wasn't just hired - she was the first. The first woman to join the circuit design team. Mentored by the legendary Jim Williams.
"Growing people is really what makes me happy."- Mar Hershenson · Co-Founder, Pear VC