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FORBES MIDAS LIST 2025 PEAR VC: $800M+ AUM EARLY BACKER: DOORDASH, GUSTO, GUARDANT HEALTH 14 PATENTS ACROSS 3 STARTUPS TED SPEAKER: "THE SECRET TO PITCHING AN IDEA" PEAR VC $432M FUND OVERSUBSCRIBED 2023 FEMALE FOUNDER CIRCLES: 6TH COHORT STANFORD PHD & LECTURER FORBES MIDAS LIST 2025 PEAR VC: $800M+ AUM EARLY BACKER: DOORDASH, GUSTO, GUARDANT HEALTH 14 PATENTS ACROSS 3 STARTUPS TED SPEAKER: "THE SECRET TO PITCHING AN IDEA" PEAR VC $432M FUND OVERSUBSCRIBED 2023 FEMALE FOUNDER CIRCLES: 6TH COHORT STANFORD PHD & LECTURER
Mar Hershenson, Co-Founder and Managing Partner at Pear VC

Profile  ·  Venture Capital

Mar
Hershenson

Engineer. Founder. Investor. Force of nature from Barcelona.

She learned venture capital from books she bought on Amazon. Then she backed DoorDash. Then Gusto. Then Guardant Health. Then she raised $432M more - oversubscribed.

Pear VC Forbes Midas List TED Speaker Stanford PhD 14 Patents
$800M+
AUM at Pear VC
7
Unicorns in portfolio
3
Public companies
14
Patents held

Barcelona to DoorDash, by way of Stanford

Mar Hershenson was not supposed to end up in venture capital. She was supposed to be an electrical engineer - a good one, and she was. Her Stanford PhD dissertation was on convex optimization applied to analog circuit design. She taught at Stanford for almost a decade. She held 14 patents. She built three companies. Two got acquired.

Then Pejman Nozad - the Iranian rug dealer turned angel investor who used to pitch founders from his shop floor in Palo Alto - spent four years trying to convince her to go into VC with him. She said no, repeatedly. Then she started attending one hour of meetings per week at Coupa Cafe. That was 2013. Today, Pear VC manages over $800 million.

Neither of them had any venture capital background when they started. So they did what curious, rigorous people do: they read. Amazon books on VC. They studied the patterns. They went in with beginner's eyes and engineer's minds - and backed companies that other funds overlooked at the moment they were hardest to see.

The Pear Origin Story

Pejman Nozad had spotted founders nobody else was looking at. Mar Hershenson had three startups and 14 patents. Together, they had no VC pedigree. When they finally said yes to each other and started PMVC in 2013, they picked the name "Pear VC" three years later - because pear trees need support and the right conditions to succeed. That's what they do for founders: they provide the conditions.

From Coupa Cafe, Palo Alto. 2013.

The Engineer's Edge

Before she wrote a single check, Mar Hershenson had been the first woman on Linear Technology's circuit design team, mentored by Jim Williams - the legend of analog electronics. That instinct for systems, for signal and noise, never left her. She evaluates startups the way you debug a circuit: find where the energy is, find where it leaks, fix the path.

$432M
Fund IV (2023)
Oversubscribed
#29
Forbes Midas List
Peak rank, 2021
3
Startups founded
2 acquired
10yrs
Teaching at Stanford
Still lectures today
"To make a company succeed, think in terms of 'and' not 'or.' Team and market and execution."
- Mar Hershenson, Co-Founder & Managing Partner, Pear VC

Six frames. One extraordinary arc.

01 - Barcelona, Spain

Daughter of a medicine professor

Grew up in Barcelona. Studied electrical engineering in Madrid with honors. Then an MIT professor gave a lecture, and everything changed.

02 - Summer, USA

Came for a summer. Stayed forever.

She moved to the US for an internship - never left. Linear Technology hired her. First woman on the circuit design team. Mentored by Jim Williams.

03 - Stanford, 2000

PhD in hand. 14 patents incoming.

Her dissertation: convex optimization for analog circuit design. Then she taught it for a decade and built three companies while doing it.

04 - Sabio Labs, 2004

CEO. Not engineer. CEO.

She co-founded Sabio Labs, building software tools for analog designers. It got acquired by Magma Design Automation in 2007. She became VP of Product.

05 - Coupa Cafe, 2013

One hour per week. That was enough.

Pejman Nozad asked her to try VC meetings for an hour a week. After four years of saying no, she said yes. They founded PMVC. No background. Just books from Amazon.

06 - Pear VC, Today

$800M. 7 unicorns. DoorDash.

The firm she started from scratch, with no venture pedigree, now manages over $800 million and counts DoorDash among its early seed investments.

The companies she backed before they were obvious

Pear VC leads pre-seed and seed rounds - the 0-to-1 moment. This is the portfolio Mar helped build from the ground up.

DoorDash
Food Delivery
NYSE: DASH
Guardant Health
Cancer Diagnostics
NASDAQ: GH
Gusto
HR / Payroll
Unicorn
Dropbox
Cloud Storage
NASDAQ: DBX
Branch
Mobile / Deep Linking
Unicorn
Aurora Solar
Solar Design
Portfolio
Affinity
Relationship CRM
Portfolio
Solvvy
ML Customer Support
Board Seat
WindBorne
Weather Intelligence
Seed
Memebox
Beauty E-commerce
Portfolio

Focus areas: AI  ·  B2B  ·  Consumer  ·  0-to-1 only

How Pear VC stacks up

Mar and Pejman built Pear VC over a decade from a cold start. Here's the trajectory of what they built - entirely from scratch, without a single day of prior VC experience between them.

Unicorns
7
Public Cos
3
AUM ($M)
$800M+
Fund IV ($M)
$432M

She invests like she builds circuits

Signal, not noise

Back the founder before the market is obvious. Seed stage. 0-to-1. The moment when most funds look away.

AND not OR

Team AND market AND execution. Not trade-offs. All three. Engineers don't accept partial solutions.

Grow the person

The real metric isn't the return. It's how many founders she helped become the CEO they needed to be.

"Success is overcoming failures because there is no success that comes for free."
- Mar Hershenson

The kind of investor you don't forget

There is a particular quality to how Mar Hershenson operates. She posts on LinkedIn about founder resilience, about the psychology of rejection, about what it means to be prepared. Her posts get bookmarked. Not reshared with a hot take - bookmarked. Saved for later. That's the signal: she's writing for people who need it, not for people who want to go viral.

She describes herself as measuring success by "growing people." Not by returns, not by funds, not by Midas rankings - though all of those have come. By how many people she helped become more capable, more confident, more ready to lead.

Her husband gave her a piece of advice early on: always be the dumbest person in the room. She internalized it as "play up." Surround yourself with people who challenge you. She chose Stanford over something easier. She chose Pejman Nozad's Coupa Cafe meetings over staying comfortable. She keeps choosing the harder room.

She also founded Female Founder Circles - now on its 6th cohort. And the Equity Summit, which connects underrepresented minority VC GPs to LPs. She noted that fewer women work in venture capital today than 30 years ago. That statistic is not background noise to her. It's a bug to fix.

  • Methodical and engineering-minded in every decision
  • Deeply empathetic toward founders at their rawest moment
  • Substance-over-virality in all communication
  • Always playing up - choosing the room that challenges her
  • Calm and authoritative; a mentor before an investor
  • Avid hiker; Barcelona roots, California grown
"Rejection is pain, and there's no excellence without pain. Being excellent requires overcoming that pain."
"Growing people is really what makes me happy."

From Madrid lecture hall to Sand Hill Road

~1995
Heard an MIT professor lecture in Madrid. Moved to the US for a summer internship. Never went back.
~1997-1999
First woman hired on Linear Technology's circuit design team. Mentored by Jim Williams, the legend of analog electronics.
2000
PhD from Stanford. Dissertation: convex optimization for analog circuit design. Began teaching at Stanford.
2002
MIT Technology Review TR100 Innovator Under 35. Named among the world's top young innovators.
~1999-2004
Co-founded Barcelona Design. Named after her home city. First startup from Stanford grad school.
2004-2007
Co-founded and led Sabio Labs as CEO. Acquired by Magma Design Automation in 2007.
~2010-2013
Co-founded Revel Touch, mobile e-commerce platform. Acquired by Yahoo.
2013
Co-founded PMVC (later Pear VC) with Pejman Nozad. No VC background. Just Amazon books and conviction.
2016
PMVC rebrands as Pear VC. New name, same mission: support founders at the hardest moment.
2021
Forbes Midas List #29. DoorDash IPO. Female Founder Circles launched. A remarkable year.
2023
Closed oversubscribed $432M fund. Pear VC AUM surpasses $800M. Forbes Midas List, again.

Three degrees. One through-line.

B.S. Electrical Engineering

Universidad Pontificia Comillas

Madrid, Spain - Graduated with honors

M.S. Electrical Engineering

Stanford University

Palo Alto, California

Ph.D. Electrical Engineering   2000

Stanford University

Dissertation: Convex optimization for analog circuit design

Awards that track a singular path

  • MIT Technology Review TR100 Innovator Under 35 (2002)
  • EE Times Top 10 Women in Microelectronics (2009)
  • Marie Pistilli Women in EDA Lifetime Achievement Award (2010)
  • Women of Influence - Silicon Valley Business Journal (2011)
  • Forbes Midas List #29 (2021) - repeated every year since
  • Forbes Midas Brink List - top technology investors
  • Fast Company Champion of Innovation
  • First woman hired on Linear Technology's circuit design team

Sentences worth saving

"Do you want to be the smartest person at a place or the dumbest person? It's always better to play up."
"I really wanted to build a place where we could take these really high potential individuals and empower them to become excellent CEOs."
"If I knew what the future looked like, I wouldn't be a VC - I'd be running a company myself."
"Write it down. Be very precise about getting your house in order. Have a data room that is complete and contains previous track records."
"It will eventually happen - it's just a matter of who is better prepared for it."
"To make a company succeed, think in terms of 'and' not 'or.' Team and market and execution."

She's not just funding founders. She's building the pipeline.

Mar observed that fewer women are in venture capital today than 30 years ago. That's not an abstract statistic to her. She built three organizations to close the gap.

All Raise

Founding member of the nonprofit advancing women and non-binary investors and founders across the tech ecosystem. Built the infrastructure for a movement.

Founding Member

Female Founder Circles

A Pear VC initiative she founded in 2021. A tight community and retreat program for women founders. Now on its 6th cohort. Practical, intimate, real.

Founder - 6th cohort active

Equity Summit

Connects underrepresented minority VC GPs directly to LPs. Attacking the funding gap not just from the founder side, but from the fund manager side.

Founder

Things you didn't know about Mar Hershenson

🇪🇸

Named her startup after home

Her first company was called "Barcelona Design" - named after the city she grew up in. You can take the girl out of Barcelona...

📚

Learned VC from Amazon books

No Andreessen Horowitz pedigree. No Goldman training. She and Pejman taught themselves venture from books they ordered online.

Said yes after 4 years of no

Pejman spent four years trying to recruit her to VC. She started with one hour per week at a Palo Alto cafe. The hour that launched $800M.

📸

LinkedIn's top 5% in VC

She's in the top 7% of all US LinkedIn users and the top 5% in the Venture Capital category. And she posts substance, not hype.

🏃

Avid hiker

Outside the office, she hikes. Long trails, real elevation. Maybe it's the engineer in her that appreciates systems - even geological ones.

First woman, circuit team

At Linear Technology, she wasn't just hired - she was the first. The first woman to join the circuit design team. Mentored by the legendary Jim Williams.

"Growing people is really what makes me happy."
- Mar Hershenson  ·  Co-Founder, Pear VC

Find Mar Hershenson online

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