BREAKING HONE trains 50,000+ people in how not to be a terrible boss HONE AI — a voice-first coach — goes live, 2025 $64.8M raised across Seed → Series B Customers: IBM, Rubrik, Thumbtack, Rover 50+ live classes every week, Peloton-style BREAKING HONE trains 50,000+ people in how not to be a terrible boss HONE AI — a voice-first coach — goes live, 2025 $64.8M raised across Seed → Series B Customers: IBM, Rubrik, Thumbtack, Rover 50+ live classes every week, Peloton-style
Company Dossier · Professional Training & Coaching

Hone.

Leadership, taught by humans. Practiced with an AI. Measured like it matters.

A live, human-powered learning platform that turns the soft, eye-roll-inducing world of "manager training" into something employees actually show up for - and that finance can actually track.

Founded 2018 HQ Encinitas, CA Team ~160 Stage Series B
Hone live learning platform
Hone's product, caught mid-class. Somewhere in this frame, a brand-new manager is learning to give feedback without sweating through a shirt.
Filed under: Education · SaaS · Enterprise · AI YesPress Profile — honehq.com

Every company says its people are its greatest asset. Then it promotes the best engineer into management and wishes them luck. Hone exists for the morning after that promotion.

01 / WHO THEY ARE NOWThe class is starting

It's a Tuesday, and somewhere a dozen new managers from a dozen different companies have just logged into the same small video room. No 200-slide deck. No daylong offsite with a hotel buffet. A live, expert facilitator, a tight group, and ninety minutes on something specific - how to run a one-on-one, how to deliver hard feedback, how to lead a team you only ever see on a screen. By Friday they will have used the thing they learned. This is Hone.

Hone is a learning-and-development company built around a stubborn idea: that human skills are best taught by humans, live, in small groups - and then reinforced often enough that they actually stick. It runs more than fifty live classes a week, a kind of always-on schedule employees drop into the way they drop into a Peloton ride. In 2025 it handed every learner a second teacher: Hone AI, a voice-first coach that lets you practice the awkward conversation before you have to have the real one.

"Learning and development should be a life-changing and career-enhancing experience available for everyone."

— Hone's founding premise

02 / THE PROBLEM THEY SAWTraining that nobody remembers

Corporate training has a reputation, and it is not a flattering one. The annual compliance video. The motivational speaker who flies in, fires everyone up, and flies out before anyone has to change a single habit. The PDF nobody opens. For decades, companies poured money into development and quietly accepted that most of it evaporated by lunch.

Then the workplace scattered. Remote and hybrid teams broke the last reliable training format - getting everyone in one room - and made the problem impossible to ignore. New managers were being minted over video calls, leading people they'd never met in person, with no playbook and no practice. The skills that decide whether a team thrives or quietly falls apart - feedback, delegation, inclusion, trust - were exactly the ones nobody was being taught.

The hard part of work was never the spreadsheet. It was the other people. Hone decided to teach the other-people part.

— The bet, in one sentence

That's the tension Hone was built on: human skills are the most valuable thing in an organization and the worst-served by traditional training. Fluffy to budget for, awkward to measure, easy to cut. Hone's whole company is an argument that this doesn't have to be true.

03 / THE FOUNDERS' BETFrom fantasy sports to feedback

Hone's CEO, Tom Griffiths, came from an unlikely place: he co-founded FanDuel, the fantasy-sports juggernaut, where he ran product. TechCrunch once described his next move as a "decidedly noncontroversial" new startup - which is a polite way of saying he traded the regulatory minefield of online betting for the comparatively gentle business of making people better at their jobs.

He didn't do it alone. Co-founders Savina Perez and Jeremy Hamel arrived from CultureIQ, a workplace-culture analytics company. That lineage matters: a team that had spent years measuring culture decided the logical next step was to actually improve it - and, crucially, to prove the improvement with data. Perez now serves as Chief Customer Officer.

Tom Griffiths

CEO & co-founder. Previously co-founder and Chief Product Officer at FanDuel.

Savina Perez

Chief Customer Officer & co-founder. Earlier marketing leadership at CultureIQ, Smartling and Curalate.

Jeremy Hamel

Co-founder. Formerly VP of Product at CultureIQ, shaping Hone's measurement DNA.

Their bet, launched in 2018 as "management-training-as-a-service," was contrarian for a software company: the answer to bad training isn't more software, it's better humans - delivered by software. Live facilitators, small cohorts, and a platform that handles the scheduling, deployment, and measurement that usually makes live training impossible to scale.

04 / THE PRODUCTPeloton for becoming a better boss

The core of Hone is its live catalog. Through Hone Membership, companies give employees access to dozens of live, expert-led virtual classes every week - leadership, communication, management, inclusion - and people simply join the ones that fit their week. Organizations that want something tailored run private cohorts for a specific team or rollout, from manager fundamentals to DEIB.

What makes it more than a webinar series is the layer underneath. Hone's platform deploys programs, manages cohorts, and - thanks to that CultureIQ measurement heritage - reports on impact and behavior change. L&D teams get to answer the question that has haunted training forever: did it work?

"Hone blends live, instructor-led learning and coaching with AI-powered experiences to drive behavior change and business outcomes."

— Hone, on its blended model

Enter the AI coach

In May 2025, Hone unveiled Hone AI, a voice-first interactive coach that lives in the flow of work. It runs simulations, fields chat-based coaching, and lets an employee rehearse the difficult conversation - the layoff, the performance review, the "we need to talk" - as many times as they need, with nobody watching. Live class teaches the skill; the AI provides the reps; human accountability makes it stick. After roughly nine months of development with several dozen pilot customers, the AI capabilities rolled out publicly later in 2025.

Hone platform interface
Exhibit A: the platform where live humans and a tireless AI coach split the teaching duties. The AI never sighs when you ask it to run the role-play one more time.

The Hone timeline

Seven years from launch deck to AI coach
2018
Launch. Hone debuts as "management-training-as-a-service," founded by Tom Griffiths, Savina Perez and Jeremy Hamel in Encinitas, California.
2019
Seed & scale. Closes a $2.75M seed round and triples its client base, with customers including Rover, GoFundMe and Rosetta Stone.
2020
Remote tailwind. The shift to distributed work turns live virtual training from a nice-to-have into a necessity; Hone expands globally.
2021
Series A, $16M. Led by F-Prime Capital, with Cowboy Ventures, Slack Fund and others backing the human-powered model.
2022
Series B, $30M. Led by 3L Capital to grow the corporate learning platform - bringing total funding to roughly $64.8M.
2025
Hone AI. A voice-first AI coach launches, pairing live human instruction with on-demand practice and simulations.

05 / THE PROOFNames, numbers, and money

A pitch about better managers is easy to make and hard to back. Hone's evidence comes in three flavors: customers, scale, and capital. On the customer side, the logos are not small - IBM, Rubrik, and Thumbtack among them, alongside earlier adopters like Rover, GoFundMe, and Rosetta Stone. On scale, Hone has delivered live, online learning to more than 50,000 people.

50K+
People trained
50+
Live classes / week
$64.8M
Total raised
~160
Employees
2018
Founded

Funding, round by round

Seed to Series B · USD raised
Seed '19
$2.75M
Series A '21
$16M
Series B '22
$30M
Backers include F-Prime Capital, Cowboy Ventures, 3L Capital, Slack Fund, Reach Capital, Harrison Metal and Salesforce Ventures.

The investor list reads like a vote on the thesis. Slack Fund and Salesforce Ventures are bets that Hone belongs inside the modern, chat-centric workplace; F-Prime, Cowboy, and 3L are bets that live, measurable human-skills training is a category, not a feature. That the rounds got larger each time suggests the proof was landing.

Plenty of companies will sell you a course. Hone sells the part everyone secretly wants: evidence that the course changed something.

— On why measurement is the moat

06 / THE MISSIONDevelopment for everyone, not just the C-suite

Executive coaching has always existed - for executives. A senior leader gets a personal coach; everyone else gets a link to a video library. Hone's mission pushes against that quiet hierarchy: it wants the life-changing, career-enhancing parts of development available to everyone, not rationed to the org chart's top floor.

That mission shows up in the company's five stated principles - start with customers, do what's right, execute successfully, seek understanding, and enjoy the journey together. It also shows up in the product math. Live human coaching for every employee is expensive; AI coaching for every employee is not. By blending the two, Hone is trying to make the premium experience affordable enough to hand out broadly.

Live, not recorded

Real facilitators in small groups, so practice and accountability are built in - not bolted on.

Human + AI

Classes teach; Hone AI provides unlimited, judgment-free reps between sessions.

Measured impact

Deploy, manage and measure training so L&D can finally prove behavior change.

07 / WHY IT MATTERS TOMORROWBack to Tuesday

The future of work keeps getting described in terms of tools - new software, new AI, new dashboards. But the durable bottleneck has never been the tooling. It's whether the person running the team knows how to run the team. As AI absorbs more of the technical work, the human-only skills - judgment, communication, trust, leading people through change - become the scarce resource, not the soft one.

Hone is making a calm, specific wager on that future: that the company which can teach those skills, at scale, and prove they took hold, is selling something every organization will eventually need to buy. The competition is real - BetterUp, Skillsoft, LinkedIn Learning, the whole catalog of L&D incumbents. Hone's edge is the combination: live humans for depth, AI for reps, and measurement for proof.

So return to that Tuesday class. The new manager who logged in nervous now closes the laptop, opens a one-on-one, and gives the feedback they rehearsed - with the AI the night before, with a live coach the week before. The conversation goes fine. Nobody sweats through a shirt. That small, unglamorous win, multiplied across 50,000 people and counting, is the entire point. The morning after the promotion has a name now, and it's Hone.

Hone's product isn't the class. It's the moment, a week later, when someone leads a little better than they would have.

— The closing argument

Go deeper on Hone