Logistics · Miami, FL
Grip
Smart shipping, superior results.
A man in Brickell, Florida, watching a weather map like it owes him money - because for a shipment of frozen salmon headed to Phoenix in July, it kind of does.
Somewhere between the warehouse and your doorstep, a box of frozen shrimp has about eighteen ways to go wrong. Grip exists to make sure it doesn't take any of them.
Grip is a cold-chain fulfillment and logistics company based in Miami, built for direct-to-consumer brands that ship things which spoil, melt, or otherwise stop being appetizing if they get too warm for too long. Its software decides, shipment by shipment, which carrier to use, how big a box should be, and how much dry ice or gel pack goes inside - based on live weather data, transit times, and how a given carrier has been performing lately in a given zip code. Its warehouses, spread across six states, handle the physical picking and packing. By the company's own account, it has helped move more than two billion dollars of perishable goods without letting the weather win.
Juan Camilo Meisel did not set out to start a logistics company. He set out to keep meat frozen. As part of the founding team at ButcherBox, he ran logistics for six years and watched the company scale from nothing to $600 million in annual revenue - which meant watching, at increasingly large scale, all the ways a box of frozen chicken thighs can fail to arrive frozen.
After leaving, Meisel started talking to other companies about how they handled the same problem. It turned out chocolate brands, flower shippers, and pharmaceutical companies were all solving - or not solving - some version of the exact thing he had spent years thinking about. He teamed up with Jimmy Cooper, ButcherBox's former head of data, and the two built Grip: a piece of software that does with data what Meisel used to do with instinct and a lot of stress.
They relocated the company to Miami's Brickell neighborhood, raised a $2 million seed round from Soma Capital, Western Technology Investment, and a handful of angels, and got to work.
Both spent years running logistics and data for ButcherBox, the direct-to-consumer meat company, before starting Grip together in 2021.
"We strongly believe that businesses should focus on product development, sourcing, and customer service. We will become the company that they can trust to handle backend logistics." — Juan Camilo Meisel, Founder & CEO
Figures as reported by Grip. Not independently audited.
Temperature-controlled warehouses in New Jersey, Texas, Michigan, California, Nevada, and Florida handle storage, picking, and packing so brands don't have to run their own cold-storage facilities.
A national carrier network and last-mile delivery optimization, tuned specifically for the timing and handling that frozen and refrigerated goods need.
Software that reads weather, transit time, and live carrier performance to choose - per shipment - the best carrier, box size, and refrigerant amount.
Grip works with direct-to-consumer brands shipping frozen, refrigerated, or otherwise perishable products - meal kits, meat, pet food, hydration mixes, and more.
Juan Camilo Meisel and Jimmy Cooper, both formerly of ButcherBox, found Grip in Miami to bring data-driven optimization to perishable shipping.
Grip raises a $2 million seed round from Soma Capital, Western Technology Investment, and angel investors, and launches fulfillment services after its software helped move $1 billion of eCommerce goods in its first year.
Grip expands its fulfillment and logistics offering, launching what it calls the fastest perishable delivery service for U.S. eCommerce, covering the majority of the country within 24 hours.
The company passes $2 billion in perishable goods delivered and continues expanding its warehouse footprint and customer base among frozen and refrigerated DTC brands.
Grip competes with general-purpose 3PLs and fulfillment platforms like ShipBob and Stord, regional cold-storage operators, and the in-house logistics teams that large DTC food brands build themselves - which is, not coincidentally, exactly the kind of team Grip's founders used to run.
"This is a new approach that was nonexistent before. It's definitely a refresher for the industry." — Juan Camilo Meisel
Fun fact: Grip's own numbers claim a 20% reduction in refrigerant use per shipment - which means the software is not just picking better carriers, it is also using less dry ice per box, order by order.
All figures and quotes sourced from public reporting and Grip's own published materials as of 2026.