● Breaking
20,000+ farmers & innovators on the platform $7.2M seed led by Susa Ventures USDA, Cargill & Corteva route growers to FarmRaise Grants are the wedge - farm finance is the target 10% of grants secured - farmers pay when they win Founded 2020 - San Diego, California - fully remote 20,000+ farmers & innovators on the platform $7.2M seed led by Susa Ventures USDA, Cargill & Corteva route growers to FarmRaise Grants are the wedge - farm finance is the target 10% of grants secured - farmers pay when they win Founded 2020 - San Diego, California - fully remote
FarmRaise logo
Fig 1. The mark of a company that decided farm bookkeeping was worth fixing. San Diego, CA.

FarmRaise

The software that turns a farmer's shoebox of receipts into organized books, real grant money, and a lot less paperwork.

Farm Accounting Grant Management USDA Programs Vertical SaaS Climate
The Story

A fintech company that started with the least glamorous problem in America

Here is a fact about American agriculture that sounds made up but is not: a large amount of the money that farmers are legally entitled to - conservation grants, cost-share programs, disaster relief, climate incentives - goes unclaimed every year. Not because the money isn't there. Because claiming it requires paperwork, and paperwork requires a filing system, and the filing system on many farms is a shoebox, a truck glovebox, and a spouse who is very good at remembering things.

FarmRaise, founded in 2020 and based in San Diego, is a software company built on the theory that this is a solvable problem. The pitch is almost boring, which is a compliment: help farmers organize their financial data once, and then reuse that data to file taxes, apply for loans, enroll in programs, and - the part that gets people's attention - automatically surface grants they qualify for and help them win them.

The company was started by three people who between them had spent time on a cattle farm, inside the USDA, and at Stanford's business school. That combination matters. Agtech is littered with software that was beautiful in a demo and useless in a barn. FarmRaise's founders came to the problem already knowing that the average farmer does not want a dashboard. They want their taxes done and their grant money in the bank.

"Grants are our wedge. They're not the end of the story."Jayce Hafner, Co-Founder & CEO
20K+
Farmers & Innovators
$7.2M
Seed Funding
2020
Founded
~36
Team, Fully Remote
What You Can Do With It

One platform, several jobs it does so farmers don't have to

FarmRaise sells to two sides of the same market - the farmers who need their finances handled, and the organizations that run programs for those farmers. The products are built so a single record entered once can travel across all of them.

Flagship App

FarmRaise Tracks

Farm accounting for the truck cab. Log income, expenses, mileage, inventory and invoices on your phone - built for farm tax reporting, loan prep and financial clarity.

For Organizations

Program Management

USDA agencies, nonprofits and corporates run farmer enrollment, document collection, reporting and grant/incentive payments in one place instead of a spreadsheet.

Research

Crop Innovation & Field Trials

Field-level trial data for research operators and producer networks, with geotagged photo verification and outcome tracking that stands up to compliance reporting.

Operations

FarmRaise Payroll

Payroll built for the seasonal, variable labor of farm operations - not for a downtown office of salaried staff.

Advisory

Financial Planning

Access to finance professionals for grant discovery, loan preparation and farm financial planning, layered on top of the data you're already tracking.

Fig 2. Five products, one system of record. The trick isn't any single feature - it's that they share the same underlying farm data.
How The Money Works

They mostly get paid when the farmer wins

Vertical SaaS with a twist. A subscription covers the software; a success fee aligns the company with the outcome. It's a pricing model designed for a market that has been sold too many things that didn't work.

Subscription
Monthly SaaS

Farmers pay to use FarmRaise Tracks and the tools around it.

Success Fee
~10% of grants

The company takes roughly a tenth of the grant value it helps secure - only when funding lands.

Platform Fees
Program partners

USDA, nonprofits and corporates pay to run farmer programs on the platform.

The Founders

A farmer's daughter, a USDA economist, and a product lead

JH

Jayce Hafner

Co-Founder & CEO

Grew up on an Angus beef cattle farm in Virginia, later lobbied U.S. Congress on environmental policy, and holds a graduate degree from Stanford. The farm roots are the whole thesis.

ST

Sami Tellatin

Co-Founder & COO

Studied biological engineering and spent roughly three years at the USDA researching farm economics before co-founding the company - the inside view of how farm programs actually run.

AA

Albert Abedi

Co-Founder & Head of Product

Leads product, translating messy farm workflows into software a grower can use from a phone in the field.

Fig 3. The uncommon part isn't the Stanford line on the resume. It's that the team already knew what a barn smells like.
Milestones

The short history

  • 2020FarmRaise founded by Jayce Hafner, Sami Tellatin and Albert Abedi.
  • Jan 2022Announces $7.2M seed led by Susa Ventures; nearly 10,000 farms on the platform.
  • May 2024Expands the software suite toward farmer financial-incentive and program administration.
  • Dec 2024Launches an FSA Educational Hub with USDA's Farm Service Agency.
  • Today20,000+ farmers and innovators; partners include USDA, Cargill and Corteva.
The Round

Seed

$7.2M
Seed · Jan 2022 · Led by Susa Ventures
Selected Investors
Susa VenturesCendana CapitalBetter Tomorrow Ventures Pear VCUlu VenturesIncite Ventures Financial Venture StudioiSelect Fund
Who Sends Them Customers

When the incumbents route growers to you

The clearest signal that FarmRaise is becoming infrastructure isn't a metric - it's the list of organizations that now point farmers toward the platform.

"We're the easiest way to track your farm cashflow and manage your farm business."Jayce Hafner, Co-Founder & CEO
Notes In The Margin

Details that amuse and inform

CEO Jayce Hafner grew up on an Angus beef cattle farm in Virginia before lobbying Congress on environmental policy.
FarmRaise only takes its cut - roughly 10% - when a farmer actually wins a grant.
The company has been fully remote since its early days, building for customers who are rarely at a desk.
Co-founder Sami Tellatin spent about three years researching farm economics inside the USDA.
The founders describe grants as the "wedge" - the entry point into a much larger farm-finance ambition.
Small, diversified farms - often written off - are the exact market FarmRaise is betting on.