Breaking
EXPO wins MURTEC 2024 Startup of the Year WHATABURGER · POPEYES · WINGSTOP among operators on the platform $10M Series A backing "Ask your restaurant data anything" FORMERLY PARED - filled 200,000+ restaurant shifts EXPO wins MURTEC 2024 Startup of the Year WHATABURGER · POPEYES · WINGSTOP among operators on the platform $10M Series A backing "Ask your restaurant data anything" FORMERLY PARED - filled 200,000+ restaurant shifts
Expo logo
Expo, photographed against the dark of a 4 a.m. prep kitchen - the hour when the numbers are still honest.
Company Profile · Restaurant AI

Expo.

The AI that lets a restaurant manager ask a database a question - and get an answer in plain English.

San Francisco Founded 2015 Series A B2B SaaS getexpo.com
Who They Are Now

A question box for the people who run the floor

It is 6 a.m. somewhere with a Whataburger in it. A district manager opens her phone, types "which of my stores wasted the most produce last week," and reads a sentence back. No spreadsheet. No analyst on a Slack thread. No Tableau dashboard that someone built in 2019 and nobody trusts anymore. Just an answer. That sentence is Expo's entire reason for existing.

Expo is an AI platform for multi-unit restaurant operators. It plugs into the dozen systems a chain already runs - point of sale, inventory, labor scheduling, guest feedback - and pulls them into a single place that anyone can interrogate in ordinary language. The pitch on the homepage is blunt: "Stop pulling reports. Start asking questions."

Restaurants are drowning in data and starving for answers. A regional chain might generate millions of transactions a month across Toast, Restaurant365, Crunchtime, Square and DoorDash. All of it is technically available. Almost none of it is usable by the person who actually decides whether to cut a shift or reorder tomatoes.

That gap - between data that exists and data you can use at 6 a.m. - is the problem Expo built a company around. The numbers were always there. Someone just had to make them talk.

"Ask your restaurant data anything. Get a plain English answer."- Expo, homepage
The Problem They Saw

The reports were a full-time job nobody was hired for

Walk into the back office of any growing restaurant group and you will find a smart, exhausted person exporting CSVs. They are not a data scientist. They became one by accident, because the numbers wouldn't assemble themselves.

The modern restaurant runs on software - and that is exactly the trouble. Each system is excellent at its one job and oblivious to the others. The POS knows sales. The inventory tool knows food cost. The labor app knows hours. None of them talk, so a manager who wants to know "are we losing money on the lunch rush" has to become a translator between four vendors before breakfast.

The traditional fix was business intelligence: hire an analyst, license Tableau, build dashboards, wait. For a chain with thin margins and high turnover, that is a luxury and a bottleneck. By the time the report arrives, the lunch rush it described is two weeks cold.

Expo's read on the industry is unsentimental. The insight that saves a location is usually simple, usually available, and usually trapped behind a tool only the IT department can drive. Remove the driver, and you remove the wait.

"No analyst, no Tableau, no IT build. Expo handles it for you."- The Expo promise to operators
The Founders' Bet

A chef and a Silicon Valley operator walk into a kitchen

Will Pacio knows the back of house from the inside. Before he founded anything, he cooked in Thomas Keller's kitchens - The French Laundry, Per Se - the kind of places where a quarter-second of inattention ruins a plate. He later opened his own fast-casual chain. So when he talks about restaurant busywork, he is describing chores he has personally done at 2 a.m.

His co-founder, Dave Lu, arrived from the other side of the table: Yahoo, Apple, eBay. Together they first built Pared, a marketplace that filled restaurant shifts - more than 200,000 of them across San Francisco, New York, Washington and Philadelphia, staffing everyone from Halal Guys to Michelin dining rooms. They learned the industry by solving its labor crunch.

Then they made a bet that looks obvious in hindsight and was not at the time: the next restaurant crisis was not finding people, it was the mountain of data those people couldn't read. So they rebuilt the company around AI and renamed it after the one person in every kitchen whose whole job is coordination - the expo, the expediter who stands between the line and the dining room and makes sure the right thing reaches the right place at the right time.

The name is a tell. An expediter doesn't cook the food - they make sure it all arrives together. The software does the same thing for the numbers.- On why "Expo" fits better than the old name

Pictured in spirit: two founders who agree the most important tool in a restaurant is the one nobody notices working.

The Product

One dashboard, fluent in every system you already pay for

Expo doesn't ask you to replace anything. It asks the tools you have to start cooperating.

Unified Dashboard

POS, inventory, labor and guest feedback pulled into a single intelligent view - the whole operation on one screen.

Ask in Plain English

Query your business through conversational AI, including Claude and ChatGPT. No SQL, no analyst, no waiting on a report.

Automated Reporting

Dashboards scheduled and delivered across teams before the morning shift - the answers arrive before the questions do.

Deep Integrations

Connectors for Toast, Restaurant365, Crunchtime, Square, DoorDash and dozens more systems out of the box.

"Automation that scales your team, not your headcount."- Expo, on the point of all this
Milestones

From staffing app to restaurant AI

2015

Pared is founded

Will Pacio and Dave Lu launch a marketplace to fix restaurants' hardest problem at the time: staffing.

2016

Seed round

Early backing from investors including CRV and True Ventures.

2018

$10M Series A

Capital from CRV and Bossa Nova to scale the shift-filling marketplace.

2020-22

200,000+ shifts filled

From Halal Guys to Michelin kitchens across SF, NYC, DC and Philadelphia - and a machine-learning profit lift announced for Romano's Macaroni Grill.

2023-24

The AI pivot - and a new name

The company rebuilds around operational AI and rebrands to Expo.

2024

MURTEC Startup of the Year

Recognized at the Multi Unit Restaurant Technology Conference.

The Proof

The skeptic's section

A demo is easy. Names on the customer list are harder. Expo has both.

WhataburgerBurger KingPopeyes WingstopCarl's Jr.Sullivan's Steakhouse Eddie Merlot'sBibibopPacific Catch Far West ServicesMacaroni Grill

A customer roster that runs from drive-thru to white tablecloth - which is the point. The data problem doesn't care what's on the menu.

Where a restaurant's day actually leaks

Illustrative breakdown of the cost areas Expo helps operators interrogate. Directional, not a financial statement.

Labor / scheduling
High
Food cost / waste
High
Guest feedback
Medium
Reporting time
Medium
200K+
Shifts filled (as Pared)
$10M
Series A raised
2015
Year founded
#1
MURTEC 2024 Startup
Expo announced machine-learning-driven efficiencies and profit gains for Romano's Macaroni Grill back in 2022 - proof the approach worked before the name changed.- BusinessWire, July 2022
The Mission

Make restaurant life easier

Expo states its mission plainly: make restaurant life easier and more profitable, by automating the busywork so staff can get back to the part of the job that is actually hospitality. The founders' wager is that the best restaurant technology is invisible - it does the chore and disappears, the way a good expediter never ends up in the customer's photo of the meal.

It is a hospitality argument dressed as a software argument. Every hour a manager spends reconciling spreadsheets is an hour not spent on the floor, with the guest, with the team. Expo treats that reclaimed hour as the real product. The dashboard is just how it gets delivered.

The advisor list reads like the wager is shared. Yelp co-founder Jeremy Stoppelman, chef Thomas Keller, and DoorDash and Square veteran Gokul Rajaram have all lent their names - a rare three-way handshake between the worlds of food, reviews and payments that Expo is trying to stitch together.

Skeptics will note that "AI for restaurants" is a crowded phrase in 2026. Expo's answer is that it didn't arrive from a pitch deck. It arrived from a kitchen, by way of a staffing marketplace, with a decade of scar tissue to show for it.

"Make restaurant life easier and more profitable with AI."- Expo's mission, stated without a single superlative
Why It Matters Tomorrow

The 6 a.m. answer, everywhere

Restaurant margins are thin and getting thinner. Labor is scarce and getting scarcer. The chains that survive the decade will be the ones that can see clearly and decide fast - which, increasingly, means the ones whose data can hold a conversation.

Return to that district manager and her phone. A few years ago, the question "which store wasted the most produce" would have meant an email, a wait, a half-built dashboard, and a meeting where everyone quietly distrusted the chart. Now it is a sentence, asked into a box, answered before her coffee is cold. She closes the app and goes to fix the actual problem - the one in the walk-in cooler, not the one in the spreadsheet.

That is the change Expo is betting the company on. Not smarter dashboards. Fewer of them. The numbers were always there at 6 a.m. Expo's contribution is that, finally, they answer when you ask.

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