The logistics layer for work-from-anywhere hardware. One dashboard to procure, deploy, track, retrieve, store, and recycle every device your team touches.
A 512-pixel logo, sharp at the corners and soft in the middle - the visual shorthand for a company whose real product is knowing, at any moment, exactly where all the laptops went.
A company built on a premise most people would rather not think about: someone has to get the laptop back.
There is a category of work that nobody puts on a careers page. It is the work of getting a MacBook to a new hire in Lisbon on their first morning, and - harder, much harder - getting that same MacBook back six months later when the hire quits and stops answering email. For most of corporate history this was somebody's side task, handled with a spreadsheet and a stack of shipping labels. Then everyone went remote, the spreadsheet grew to 2,000 rows across 40 countries, and the side task became a problem with a budget line.
allwhere is a bet that the problem is big enough to build a company around. Founded in 2021 inside DESCOvery, the venture studio of the D.E. Shaw group, it launched publicly in July 2022 with $9.5 million in seed funding and a deceptively simple pitch: hand us the entire lifecycle of your employees' devices - procurement, deployment, tracking, retrieval, storage, and eventual recycling - and we'll run it from one dashboard. The company is headquartered in Brooklyn, though "headquartered" is a loose term for a distributed team whose whole reason for existing is that offices are optional.
What makes the pitch interesting is where the difficulty actually lives. Shipping a laptop out is easy; Amazon solved that. The value in allwhere's model concentrates on the reverse trip - the retrieval - which is a coordination problem dressed up as a logistics problem. You are asking a person who no longer works for the company, and has no incentive to help, to box up a device and hand it to a courier, on time, without damage, with a documented chain of custody so the security team can prove the drive was wiped. allwhere says it pulls this off 91% of the time, a figure it claims runs about 80% above the industry norm. Whether or not the exact number holds, the choice to lead with retrieval rather than delivery tells you the founders understand which end of the problem is hard.
allwhere aims to support employees and employers in any type of workplace.Oscar Mattsson — Founder & CEO
The founding team came out of WeWork, which is either an irony or a natural progression depending on how you feel about that company. WeWork was the last big bet on the idea that where you work is a product you can sell. allwhere is a bet on what happens after that idea dissolves into people working from wherever - the flexibility WeWork promised, minus the real estate. Oscar Mattsson, the CEO, spent time in WeWork's enterprise division. Ben Kessler, the chief marketing officer, and Josh Rosenthal, who runs customer experience, are both alumni too. They watched flexible work get sold at scale, then built the unglamorous plumbing that flexible work actually requires.
That plumbing is a hybrid of software and freight. The software is a management console that plugs into a company's HRIS, its mobile device management tools, and its integration platform, so that hiring someone or offboarding them automatically kicks off the right hardware workflow. The freight is a network of pre-vetted suppliers, warehouses, and carriers - the physical apparatus that turns a click in a dashboard into a box on a doorstep, and back again. It is harder to build than pure software and, for the same reason, harder for a competitor to copy. You cannot fork a warehouse.
Source and deploy laptops and gear from a vetted global supplier network, pre-configured and delivered zero-touch so new hires are ready on day one.
Recover devices from departing employees anywhere in the world and warehouse them securely until they are redeployed.
Track status, condition, and location across the full lifecycle, with secure wipes and documented chain-of-custody compliance.
Resell, recycle, or responsibly retire end-of-life hardware to close the loop on the asset lifecycle.
Sync with HRIS, MDM, and iPaaS tools so device workflows fire automatically from hiring and offboarding events.
One relationship, one invoice, one dashboard - instead of a folder of vendor emails and mismatched purchase orders.
Self-reported operational benchmarks as of December 2022. Read them as the company's own scorecard, not an audited one.
| Round | Amount | Date | Lead Investor |
|---|---|---|---|
| Seed | $9.5M | Jul 2022 | DESCOvery (D.E. Shaw group) |
Incubated inside a quantitative hedge fund's venture studio - a slightly unusual birthplace for a company whose core competency is shipping boxes.
allwhere runs in a field that has quietly filled up: Firstbase, Workwize, GroWrk, and Hofy - now folded into Deel's IT product - are all chasing the same remote-hardware lifecycle, while Rippling bundles device management into its broader HR-and-IT suite. The competitive question is whether device logistics is a standalone category or a feature that gets absorbed into payroll and HR platforms. allwhere's answer is to go deep on the physical side - the warehouses and retrieval network that a bundled feature struggles to match.
Video demos and founder interviews are indexed on YouTube - the link above runs a fresh search for allwhere product walkthroughs.
allwhere is a New York-based IT logistics platform that automates the full employee device lifecycle - procuring, deploying, tracking, retrieving, storing, and recycling laptops and equipment for distributed teams anywhere in the world. Built to make onboarding and offboarding painless in a work-from-anywhere era, it gives IT teams a single dashboard to manage hardware across in-office, hybrid, and fully remote workforces.
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