
After building pipeline engines at Genesys, Freshworks and ZoomInfo, Syncro’s CMO is betting that the next era of software marketing will be more conversational, more automated and considerably less impressed by its own hype.

After helping ZoomInfo reach the public markets and taking Spiff into Salesforce, Kustomer's CMO is building a leaner kind of growth machine - one that remembers the customer before it reaches for the robot.

The new Sinch CMO has spent her career turning complicated technology into useful customer choices. Her next problem is harder: making AI communication earn trust after the demo ends.