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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Mathieu Bédard and the Discipline of Making Marketing Measurable
Executive · Operator · Creator

Mathieu Bédard and the Discipline of Making Marketing Measurable

At BSP, Mathieu Bédard treats marketing as an operating system: connect the signals, preserve the context, and give sales a useful next move.

mathieu-bedard · bspRead →
Legend
Arvind Parthiban
Founder · Operator · Executive

Arvind Parthiban

After selling Zarget and leading marketing at Freshworks, Arvind Parthiban returned to the unglamorous world of IT support. His SuperOps playbook pairs customer archaeology with theatrical marketing and a stubborn preference for software people use every day.

arvind-parthiban · superopsRead →