zoho
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Mathieu Bédard and the Discipline of Making Marketing Measurable
At BSP, Mathieu Bédard treats marketing as an operating system: connect the signals, preserve the context, and give sales a useful next move.
Arvind Parthiban
After selling Zarget and leading marketing at Freshworks, Arvind Parthiban returned to the unglamorous world of IT support. His SuperOps playbook pairs customer archaeology with theatrical marketing and a stubborn preference for software people use every day.
Zoho Corporation
How a bootstrapped software company from small-town India built 55+ business apps, signed up 130 million users, and refused to take a single dollar of venture capital.
Zoho won't buy Trengo - it wired into it instead
The bootstrapped giant that famously refuses to acquire found a quieter way to work with a Dutch omnichannel upstart: an open API, a shared inbox, and a customer record that finally lives in one place.