
He arrived in the Bay Area with a founder's ambition and briefly scooped ice cream. Then one tedious office chore became a company - and, years later, the company became only one chapter of a stranger creative life.
Ali Sabeti is the CEO and cofounder of Zerocater, the San Francisco food-tech company turning corporate cafeterias and catering programs into data-driven hospitality. A UC Irvine accounting summa cum laude who came up at Salesforce while it scaled from 5,000 to 30,000 people, he now runs a 180-person company that survived losing 98% of its business in the pandemic, tripled revenue in 2022, and raised a $15M Series C in 2023 to wire the hybrid office's lunch hour with AI-personalized menus and 450+ supplier partners.