zero-party-data
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The Quiz That Learned to Stop Paying for Answers
Jebbit began by paying college students a quarter per answer. Three pivots later, its real product was not the quiz at all - it was the moment a customer chose to tell a brand the truth.
The Finnish startup that reads 120 things in your selfie so beauty brands don't have to guess
It began with a founder's own unexplained skin problem. It turned into an AI advisor now embedded in roughly 120 beauty brands and retailers - and, lately, inside ChatGPT.
The Receipt Is the Research: How Numerator Turns Shopping Trips Into Market Intelligence
A rewards app collects the receipts. A global measurement system turns them into a living map of consumer behavior - linking what shoppers say to what they actually buy.
Ogury
Ogury is betting that advertisers can understand people without following them. Its persona-based system turns surveys and contextual signals into campaigns across the open internet - a pragmatic answer to the slow collapse of cookies and mobile IDs.