Youth sports runs on volunteers, weather alerts and too many spreadsheets. PlayMetrics built one operating system for the whole unruly machine - then used a merger, an acquisition and a sharp round of divestitures to make that bet bigger.
Mason Hale did not set out to digitize youth sports. He volunteered to be the ‘computer guy,’ found a thicket of spreadsheets and aging software, and built his way out - one swim team, one meet and eventually one stubborn niche at a time.