youth-soccer
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Nashville SC built a $335 million home. Then came the silverware.
A stadium, a guitar riff and a first trophy: Nashville Soccer Club has turned a local soccer following into an MLS business. The expensive part was building a home; the harder part was giving people reasons to return.
The Soccer Club That Outgrew Youth - and Built a Lifetime Customer
Burlington Soccer Club began with four police-backed teams and fewer than 100 players. Six decades later, its smartest move is less about trophies than architecture: one local system designed to keep people in the game from toddlerhood to adult league night.
Trace
Trace is an Austin, Texas sports technology company that uses computer vision, GPS sensors and AI to automatically film youth sports games and edit a personalized highlight video for every single player - no camera operator required. Originally founded as AlpineReplay to track skiing and snowboarding, the father-and-son team pivoted to team sports and built one of the largest video datasets in youth athletics. Trace has delivered millions of automated highlights to over a million athletes and raised a $47M Series C at a reported $190M valuation.