youth-marketing
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Archrival Turned a $500 Car-Wash Stunt Into a Youth-Culture Machine. Now Havas Owns the Next Move
The Lincoln agency learned youth marketing by getting a cease-and-desist, refusing a fat bank contract and betting on people over ads. Its new majority owner, Havas, is betting that the same playbook can travel.
Jacob Hawkins Has Spent a Career Closing Retail’s Most Expensive Gap
The Five Below executive has spent more than two decades learning where shopping journeys break - and how product, data, creators and a faster checkout can put them back together.
Hepmil Singapore
Hepmil is a Singapore-headquartered influencer, content and social media agency that grew out of the viral comedy platform SGAG. Through its Hepmil Creators' Network of 3,000-plus creators, it connects more than 450 brands with young audiences across six Southeast Asian markets, blending local humor, culturally-tuned content and social commerce. Founded in 2015 by Karl Mak and Adrian Ang, the group was acquired by Publicis Groupe in October 2025 to form the region's first end-to-end influencer solution.