youth-banking
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BankingON wants your bank to survive the allowance
The Austin fintech builds banking apps that wear someone else’s name. Its wager: the institution that handles a child’s first allowance should still be there for their first paycheck.
Kush Taneja and the Education of Pocket Money
He began with a college canteen, skipped the placement queue, and helped turn pocket money into a product. The curious part is what Kush Taneja chose to teach next: not finance in a classroom, but judgment at the checkout.
Goalsetter
Goalsetter is a New York-based financial education and banking platform that teaches American kids, teens, and families how to save, spend smart, and invest. Founded by Tanya Van Court, it blends FDIC-insured savings, a 'Learn to Earn' debit card, and pop-culture-flavored financial quizzes mapped to national standards. The company also runs Goalsetter Classroom, a K-12 curriculum used by schools, framing financial literacy as a tool for closing the racial wealth gap.
Tanya Van Court
Tanya Van Court is the founder and CEO of Goalsetter, a New York-based fintech that teaches American families to save, spend, invest, and build wealth through debit cards with parental controls and culturally fluent, gamified financial-literacy quizzes. A Stanford-trained industrial engineer who ran digital products at ESPN, Nickelodeon, and Discovery Education, she launched Goalsetter in 2016 after her nine-year-old daughter asked for an investment account for her birthday. The company has raised tens of millions of dollars and drawn investors including Kevin Durant, Carmelo Anthony, Chris Paul, and Robert F. Smith, while pursuing Van Court's stated mission of closing the racial wealth gap.