CivCom began with teenagers calling out tobacco marketing. Now it helps public-health coalitions turn local voices, research and stubborn follow-through into policies that stick.
A 16-person California firm found its niche where most agencies lose their nerve: turning foster care, youth mental health and public programs into messages people will actually notice - and act on.
Ken Berrick founded Seneca Family of Agencies in 1985 in Oakland and spent four decades turning a single home for boys into a 1,900-person nonprofit serving children across California and Washington through a model he calls Unconditional Care. Now CEO Emeritus of Seneca and President and CEO of Just Advocates, he keeps arguing the same line: kids aren't failing the system, the system is failing kids.