y2k-fashion
(2)
GUIZIO
GUIZIO is the New York womenswear label founded by self-taught designer Danielle Guizio in 2014. Built around signature corsets, structured suiting and form-fitting silhouettes with asymmetrical cut-outs and custom hardware, the brand grew from a $400 graphic-tee project in a New Jersey basement into a direct-to-consumer fashion house with a SoHo flagship, international showrooms and a celebrity following that includes the Hadids, the Kardashian-Jenners, Rosalia, Blackpink and Lady Gaga.
True Religion
True Religion is a Los Angeles-born premium denim and lifestyle brand founded in 2002, known for its signature Super T stitch, thick contrast stitching and the horseshoe logo that came to define 2000s denim. After two bankruptcies and a broad reset, the company has rebuilt itself as an omnichannel retailer with a fast-growing e-commerce arm, roughly 50+ branded stores and a marketing playbook that blends hip-hop culture, celebrity campaigns and Gen Z nostalgia. In January 2025 ACON Investments, with strategic partner SB360, acquired a controlling stake in the brand.