wrangler-footwear
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Twisted X Global Brands
Twisted X Global Brands is a Decatur, Texas-based footwear company that designs and manufactures comfortable, handcrafted western, work, casual and outdoor shoes and boots for men, women and children. Known for its patented CellStretch comfort technology and its ecoTWX fabric made from recycled plastic bottles, Twisted X pairs all-day comfort with a sustainability mission that made it one of the first carbon-neutral footwear companies. Under CEO Prasad Reddy, the company turned around from near-bankruptcy in 2009 into a fast-growing brand family that includes Twisted X, Twisted X Work, Black Star Boots, CellSole and licensed Wrangler Footwear.
Tricia Mahoney
Tricia Mahoney is the Chief Marketing Officer of Twisted X Global Brands, the Decatur, Texas footwear maker behind Twisted X, Twisted X Work, Black Star, CellSole and Wrangler Footwear. With more than three decades in marketing spanning agency and client roles, high-tech and western lifestyle, she is the only female member of the company's C-suite. Since joining in 2019 she has led the launches of collections such as Black Star, Zero-X, Tech X and Wrangler, earned more than 100 industry awards, and built a retailer-first brand strategy. She is also a two-time published author whose third manuscript, Trust the Path, is in development as a book and screenplay.