workplace-strategy
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JLL Is Turning the World’s Buildings Into a Living Data Set
The 243-year-old property adviser still brokers leases and sells buildings. Its larger bet is that the data flowing through 250,000 properties can make real estate less wasteful, less risky and far more legible.
CBRE Is Quietly Becoming the Operating System for the Physical Economy
The world’s largest commercial real estate services company is turning brokerage relationships into a sprawling, data-rich machine for running buildings, projects and capital. Its real product is continuity - from choosing a site to keeping the lights on.
Newmark
Newmark does not need to own the skyline to make money from it. The 97-year-old firm has built a modern commercial real estate machine around the decisions that happen before, during and long after a building changes hands.
Cushman & Wakefield
A 108-year-old brokerage that started managing Manhattan skyscrapers now moves $9.4 billion of real estate advice a year - and quietly runs the buildings you work in.
Density
Density is a San Francisco-based people-analytics company that builds privacy-first sensors and software to measure how offices, buildings, and other spaces are actually used in real time. Founded in 2014 by Andrew Farah, it pairs radar and depth-sensing hardware with its Atlas analytics platform to help enterprises cut real estate costs, plan hybrid workplaces, and understand utilization without cameras or personally identifiable data. Backed by more than $225 million in funding and a $1.05 billion valuation, Density serves Fortune 500 customers across dozens of countries.