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Nikhil Sethi is the co-founder and CEO of Workgrounds, a New York startup using AI to automate the slow, phone-and-email world of corporate hotel room block booking. He is a repeat founder: alongside Garrett Ullom he built the adtech company Adaptly from a Northwestern dorm room into a 200-person business serving brands like PepsiCo, Fox, and Domino's before Accenture acquired it in 2018. After running global programmatic services at Accenture, he reunited with Ullom in 2022 to attack a problem they had both lived through - the painful logistics of booking group travel - raising $2.6M to launch Workgrounds.

nikhil sethiworkgroundsadaptlyfounderceostartup