workgrounds
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Workgrounds
Workgrounds is a New York-based software company that automates the sourcing, booking, and management of hotel room blocks for corporate group travel. Founded in 2022 by repeat founders Nikhil Sethi and Garrett Ullom (previously of Adaptly, acquired by Accenture), it uses AI agents to run hotel RFPs, parse proposals, and negotiate group rates in the background - replacing the weeks of phone calls and emails that companies traditionally spend booking rooms for offsites, conferences, and team events. Customers include SeatGeek, RevenueCat, and Yieldmo.
Nikhil Sethi
Nikhil Sethi is the co-founder and CEO of Workgrounds, a New York startup using AI to automate the slow, phone-and-email world of corporate hotel room block booking. He is a repeat founder: alongside Garrett Ullom he built the adtech company Adaptly from a Northwestern dorm room into a 200-person business serving brands like PepsiCo, Fox, and Domino's before Accenture acquired it in 2018. After running global programmatic services at Accenture, he reunited with Ullom in 2022 to attack a problem they had both lived through - the painful logistics of booking group travel - raising $2.6M to launch Workgrounds.