The New York seed investor treats go-to-market as a product: research the buyer, rehearse the pitch, survive procurement, and turn a first customer into a repeatable sales engine.
Troy LeCaire is the co-founder and CEO of GovWell, a New York startup building an AI operating system for local government - the permits, licenses, and inspections that quietly run a town. Before writing a line of code, he and CTO Ben Cohen cold-called hundreds of municipalities and lined up five paying customers. By 2026 GovWell served 130+ municipalities across 34 states and raised a $25M Series A led by Insight Partners, with zero churn on live customers and processing times cut by up to 95%.