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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Company That Turned Swag Into a Half-Billion-Dollar Handshake
Ecommerce · Enterprise · Logistics

The Company That Turned Swag Into a Half-Billion-Dollar Handshake

How a phone call to the Seattle Seahawks in 1984 became a $552 million machine for the T-shirts, tumblers, and bobbleheads that carry the world's biggest brands.

branded-merchandise · promotional-productsRead →
Company
The $399 Mixer That Refused to Break: How Mackie Armored Pro Audio and Sold It to the Bedroom
Hardware · Consumer · Media

The $399 Mixer That Refused to Break: How Mackie Armored Pro Audio and Sold It to the Bedroom

A former Boeing engineer built a mixer he could drop off a table, priced it for people who play bars for beer money, and turned durability into a business model. Here is how Mackie kept selling ruggedness while the audience moved from the stage to the bedroom.

mackie · loud-audioRead →