For half a century, Nuffer, Smith, Tucker has sold an unfashionable advantage: knowing the subject before trying to make it famous. Its best work turns lubricant, citrus pests and downtown office space into stories people actually pass along.
The Newport Beach PR firm built its reputation on a curious constraint: no more than seven client partnerships at once. In life sciences, where the story can take years to mature, small may be the operating system rather than the limitation.