Women In Product is a 501(c)(3) nonprofit and global community of more than 30,000 women and non-binary product professionals. Founded in 2016 out of a casual networking event in Silicon Valley, it equips members to thrive as builders, leaders, and changemakers through an annual conference, local chapters, leadership programs, peer mentorship, and online resources - with a particular focus on closing the gender gap at the mid-career, senior, and executive levels where it is widest.
Elizabeth Ames is a technology executive and advocate for women in product management, best known as the CEO who led Women In Product from 2019 to 2024. Under her leadership, the nonprofit community doubled to over 34,000 members across 24 local chapters, growing from a single annual conference into a year-round platform for training, coaching, and career development. Before Women In Product, she spent five years as SVP of Strategic Marketing, Alliances, and Programs at AnitaB.org, the organization behind the Grace Hopper Celebration of Women in Computing. Her earlier career spans marketing and strategy roles at Apple, Verifone, Netcentives, Vontu, Certive, and Plastic Logic, plus a stint as Founder and CEO of RETHINK Partners.