
The Welldoc strategist spent decades learning how innovation reaches the real world. Her method is less about making technology sound futuristic and more about making its purpose clear.

Before Lōvu was a company, it was a pattern Noel Pugh had spent two decades noticing: the consequential work of care often happens in the blank spaces between institutions, appointments and people.
Kathy Wallace is the CEO of LifeCare Hospital of Plano, part of LifeCare Hospitals of North Texas. A registered nurse with roughly 35 years in healthcare and about 18 of them at LifeCare, she rose through clinical and executive roles into the corner office. She is one of an all-female group of CEOs, all trained in critical care, who lead LifeCare's North Texas long-term acute care hospitals. Her focus is on early-intervention and mobilization protocols that shorten recovery times for the most fragile, critically ill patients while cutting readmissions.
Catalina Gorla is the co-founder and CEO of TruDataRx, a Vermont-based health technology company that helps self-insured employers cut pharmacy spend using objective clinical data and comparative-effectiveness analytics. A Dartmouth-educated former economist turned healthcare entrepreneur, she has spent over a decade attacking the hidden costs and conflicts of interest baked into American drug pricing. She previously co-founded Informulary, managed innovation programs at the Dartmouth Center for Healthcare Delivery Science, and delivered a TEDxBeaconStreet talk arguing the U.S. doesn't need a single payer so much as an informed one.