
She accepted half her salary to learn the agency business. Three decades later, Lewis chose its first woman CEO - a determined operator who believes the real work of leadership is knowing when to let go.

The Yes& CEO has spent her career joining creative ambition to operational discipline. Her other arena, competitive dressage, makes the metaphor almost too neat: progress depends on precision, trust and knowing when to give the next cue.

After nearly two decades inside Mower, Stephanie Crockett inherited a founder’s chair and an employee-owned future. Her method is less corporate theatre than candor, community and the steady work of earning trust.
Donnalyn Smith is the Global CEO of Momentum Worldwide, the experiential and brand-experience agency within the Interpublic Group. She joined Momentum in 1995 and rose through account leadership, managing director and regional roles to President of North America before being named Global CEO in November 2022. Under her leadership Momentum has been named Experiential Agency of the Year by Adweek and Campaign US and Employer of the Year by Digiday. A founding member of the #TimesUpAdvertising movement and a She Runs It Trailblazer Mom of the Year, she is a vocal advocate for diversity, fairness and support systems for working parents in the industry.