
After Cheerios, Firestone and Rubbermaid, Amber Holm took on a different kind of household name. Her work at Winnebago Industries is a study in how research, retail reality and shared experience can keep legacy brands moving.
The name that became shorthand for the American motorhome is now a five-brand outdoor portfolio. Its next test is turning heritage, dealer trust and in-house technology into growth while buyers remain careful.