Three decades before the wine roll-up came the beer club, the midnight shifts and a warehouse that kept getting bigger. Louis Amoroso’s latest company looks less like a reinvention than the return of an old idea with better machinery.
Tyson Caly is Co-CEO and Chief Product Officer of Offset Partners, a Napa-based company he co-founded with Byron Hoffman that is equal parts wine commerce platform and brand studio. Self-taught coder who forewent college, he started in wine web design at 14 after moving from suburban Chicago, built his first wine site at Don Sebastiani & Sons in the early 2000s, and spent 17 years quietly building Offset into the premier DTC ecommerce and brand partner for America's finest wineries - from Kosta Browne and Bryant Estate to Kermit Lynch and Frog's Leap.