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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition
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Willow Innovations, Inc.
Health · Hardware · Consumer

Willow Innovations, Inc.

Willow Innovations is a U.S. femtech company that invented the first all-in-one, in-bra wearable breast pump, freeing new mothers from cords, tubes and the pumping room. Founded in 2014 out of Josh Makower's ExploraMed incubator, Willow now sells app-controlled, leak-proof pumps (Willow 360, Willow Go, Willow Sync and the manual Willow Wave) along with a growing line of feeding and postpartum accessories. In 2025 it acquired UK rival Elvie to build a scaled maternal-health platform.

willow · wearable breast pumpRead →