whole-grains
(2)Legend
Company
Founder · Operator · Executive
Claire Fang Built a Consumer Brand Around the Part of the Oat Everyone Else Ignored
She did not invent oat bran. She made it legible - as porridge, a drink, a daily ritual and, eventually, a consumer company spanning continents.
claire-fang · claire-cao-fangRead →
Consumer · Health · Ecommerce
Wholly Moly!
Wholly Moly! (好哩) is a health-food brand built on a simple, slightly stubborn premise: that oat bran - the fibrous outer casing of the oat that most milling throws away - deserves to be the center of a meal rather than a byproduct. Founded by Claire Cao Fang and operating between Silicon Valley and Shanghai, the company turns North American oats into instant porridge, hot cereal, and lightweight-packaged oat drinks aimed at younger Chinese consumers looking to swap refined white rice for whole grains. It raised roughly US$10 million in a Series A round led by Adrian Cheng's C Ventures in 2020.
oat-bran · oatmealRead →