white-label-delivery
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Relay Cut the Apps Out of Delivery - Then New York Repriced the Ride
Relay gave restaurants a clever bargain: keep the customer, rent the courier. Its rise, acquisition and New York exit show both the power - and the hard limit - of unbundling food delivery.
Li-ran Navon
Li-ran Navon is the founder and CEO of Sauce, a white-label ordering, delivery, and AI-driven retention platform that lets independent restaurants own their online ordering, delivery logistics, and customer data instead of surrendering margin and relationships to third-party marketplaces. A serial entrepreneur who earlier built the voice-ordering startup Say2eat through Coca-Cola's incubator, Navon has grown Sauce from scratch to eight figures in revenue with a remote-first team spread across four continents, and says Sauce helped restaurants avoid more than $20 million in third-party fees in 2024.