Daniel Rosenberg landed in Los Angeles from Chile in 1989 with entrepreneurial mileage and not much else. Three decades later his family runs a furniture-to-refrigerators retailer that quietly out-locals the national chains across Orange County.
The digital mattress pioneer built its name by skipping the showroom. Its next act is a national network of Viewing Rooms, tighter control of American manufacturing, and a bet that restorative sleep can be sold as wellness.