western-apparel
(2)Legend
Company
Founder · Executive · Operator
Hunter Harlow and the map inside the hat
A geology student helped turn a desert souvenir into Sendero Provisions Co. The trail led through a growing apparel business, an unexpected basketball partnership, and a deliberate decision to stay in Waco.
hunter-harlow · sendero-provisions-coRead →
Ecommerce · Consumer
Sendero Provisions Co.
Sendero Provisions Co. is a Waco, Texas apparel brand that makes story-driven, Western-inspired clothing and gear - from its signature performance pearl snap shirts and t-shirts to hats, denim and accessories. Founded in 2014 around a single hat inspired by the landscapes of Big Bend country, Sendero blends outdoor performance fabrics with a distinctly Texan sense of humor and craft, selling direct-to-consumer online and through a growing wholesale network of Western, outdoor, boutique and surf retailers.
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