Arketa is an AI-powered operating system for boutique fitness and wellness businesses. Founded in 2020 by Rachel Lea Fishman and Josh Archer, the New York-based platform lets yoga, pilates, gym and recovery studios manage class booking, payments, memberships, on-demand video, courses, branded apps and marketing from a single dashboard. Arketa has processed nearly $500 million in transactions and supports thousands of studios and instructors, and raised a $15M Series A led by Inspired Capital in 2025.
Reviva is an AI-native practice management platform and EHR built for cash-pay health and wellness practices - medical spas, longevity clinics, IV therapy bars, and functional medicine providers. It folds scheduling, charting, payments, memberships, CRM, and marketing automation into a single system you can operate by telling it what to do. Founded in 2024 by Valerie Huynh and Jane Jeong, the daughters of immigrant small-business owners, Reviva aims to give solo and small wellness practices the kind of software leverage that used to belong only to big hospital systems.