PricingLoginNewsroom
Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

website-experimentation

(2)
AllCompaniesPeopleStoriesProducts
Company
Convert.com Burned $400,000 Chasing Silicon Valley - Then Built the A/B Testing Company Its Rivals Left Behind
Saas · Enterprise · Ecommerce

Convert.com Burned $400,000 Chasing Silicon Valley - Then Built the A/B Testing Company Its Rivals Left Behind

The founder spent the seed round chasing milestones, dismissed the team, and nearly lost a $100,000 domain. Convert survived by doing the unfashionable thing: serving the customers enterprise software forgot.

ab-testing · conversion-rate-optimizationRead →
Legend
Ethan Kinnan Automated Every Job He Had. Now He Wants the Website to Do the Work.
Founder · Executive · Operator

Ethan Kinnan Automated Every Job He Had. Now He Wants the Website to Do the Work.

A finance student automated the repetitive parts of his internships, learned to build with language models, and moved to San Francisco without a neat map. At Sherpa, Ethan Kinnan is betting that websites should learn from every visitor - and quietly rewrite themselves.

ethan-kinnan · sherpaRead →