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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

wearable-breast-pump

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Company
The Wearable Pump That Freed Moms From the Wall Outlet
Consumer · Ecommerce · Hardware

The Wearable Pump That Freed Moms From the Wall Outlet

How a Shenzhen startup built the world's best-selling wearable breast pump, then turned one gadget into a whole aisle of motherhood.

wearable-breast-pump · breastfeedingRead →
Company
Willow Innovations, Inc.
Health · Hardware · Consumer

Willow Innovations, Inc.

Willow Innovations is a U.S. femtech company that invented the first all-in-one, in-bra wearable breast pump, freeing new mothers from cords, tubes and the pumping room. Founded in 2014 out of Josh Makower's ExploraMed incubator, Willow now sells app-controlled, leak-proof pumps (Willow 360, Willow Go, Willow Sync and the manual Willow Wave) along with a growing line of feeding and postpartum accessories. In 2025 it acquired UK rival Elvie to build a scaled maternal-health platform.

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