Alexandra Mysoor

Alexandra Mysoor is the co-founder and CEO of Alix, an AI-powered estate settlement platform built to guide families through the 600-900 hours of paperwork that follow a death. After 20 years launching and scaling consumer brands and running her own global manufacturing and investment firm, Mysoor Industries, she started Alix in 2022 when settling a best friend's mother's estate consumed 900 hours of her life. Alix raised a $20M Series A in July 2025 from Acrew Capital, Charles Schwab and Edward Jones Ventures. She also sits on the board of Security National Financial Corporation.