waterfall-enrichment
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Clay Is Becoming ZoomInfo’s New Front Door
Clay has not made ZoomInfo irrelevant. It has changed where revenue teams decide how, when and whether ZoomInfo data gets used.
Clay
Clay is a go-to-market (GTM) development platform that combines data from 130+ providers, workflow automation, and AI research agents into a single spreadsheet-style workspace. Teams use it to enrich records, find contact data through 'waterfall' lookups, research accounts with the Claygent AI agent, and trigger personalized outbound - turning growth ideas into automated systems. Founded in 2017 and based in New York, Clay serves more than 14,000 customers including OpenAI, Anthropic, Canva and Intercom, and raised a $100M Series C in August 2025 at a $3.1B valuation.
Surfe
Surfe is a connected revenue workspace that bridges LinkedIn and CRMs so sales teams can find, enrich, and sync prospect data without leaving their browser. Its browser extension and waterfall enrichment engine chain 15+ data providers to deliver verified emails and mobile numbers, and its buying-signal layer flags which prospects are ready to talk today. Founded in Paris in 2020 as Leadjet by David Maurice Chevalier and Romain Ginestou, the company rebranded to Surfe in 2022 alongside a EUR4M seed round, and now serves teams at companies like Google, Uber, Amazon Web Services, Spendesk, and Pigment.
David Chevalier
David Chevalier is the co-founder and CEO of Surfe, a Paris-born sales-tech company that bridges LinkedIn and the CRM. He and Romain Ginestou dreamed up the tool during an exchange at UC Berkeley after getting fed up with copy-pasting prospects into their CRM. Launched as Leadjet, the company bootstrapped to over 1,500 paying customers and 1M EUR ARR with no sales team before rebranding to Surfe and raising a 4M EUR seed round in 2022. Customers include Google, Uber, Spendesk, Mirakl and Opendoor. Chevalier is a vocal advocate for keeping the human in B2B selling, even as he builds tools to automate the busywork around it.