
6sense and Warmly overlap on buyer signals, but the useful distinction is operational: one is sold into a staffed revenue machine, while the other is designed to be switched on and run by a lean team.
Maximus Greenwald is the co-founder and CEO of Warmly, an AI-powered revenue orchestration platform that helps B2B companies identify, prioritize, and engage high-intent buyers in real time. A Princeton CS & Public Policy grad and ex-Google PM (where he helped build the famous 'Where's Waldo' Google Maps Easter egg), Max survived seven major pivots over five years to turn Warmly into a signal-based selling category leader with $3M+ ARR and $21.5M in total funding. Known for his mantra 'slope over y-intercept' and his 'Purple Cow' series on remarkable entrepreneurs, he is one of the most candid voices on the realities of finding product-market fit.