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(2)Legend
Company
Founder · Operator · Executive
Alix de Sagazan Built a Company on a Radical Habit: Stop Guessing
She turned a frustrating handoff between marketers and developers into a global software business. Sixteen years later, her operating system still begins with a test, a team, and the nerve to learn in public.
alix-de-sagazan · ab-tastyRead →
Saas · Ai · Enterprise
The French Startup That Turned "Just Test It" Into a Global Experiment
For sixteen years AB Tasty sold brands a simple idea: stop arguing about what works on your website and test it. In January 2026 it merged with its biggest rival to prove the point at scale.
ab-testing · experimentationRead →