
An automotive loyalty veteran leaves WPP, takes charge of Bastion in the United States, and becomes CEO of BastionBUNTIN. His career keeps returning to one question: what makes people stay?

Before creator marketing had a playbook, Mae Karwowski built one from relationships, software and a stubborn belief that small voices could add up to real scale. A decade later, the company she started in an apartment sits inside WPP - and she is still asking what the industry has missed.