Viveka Hulyalkar

Viveka Hulyalkar is the co-founder and CEO of Beam Impact, a New York customer engagement and loyalty platform that lets shoppers direct a slice of everyday purchases to nonprofits at no extra cost. A McKinsey alum and Brown honors graduate, she set out to fix what she calls broken retention marketing by tying brand loyalty to the causes young consumers actually care about. Beam works with 130+ mission-driven brands including Instacart, IKEA and Roots Canada, and Hulyalkar's stated goal is to shift $10 billion from brands to high-impact nonprofits. She is a Forbes 30 Under 30 honoree in Social Impact.