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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Brothers Who Turned a Free Newsletter Into a $200-a-Box Empire
Ecommerce · Consumer · Health

The Brothers Who Turned a Free Newsletter Into a $200-a-Box Empire

Daniel and Michael Broukhim started with a free lifestyle email and a hunch that people would pay for a box of full-size stuff four times a year. A decade later, millions of members and a quiet pet-box acquisition suggest the hunch was right.

subscription-box · fabfitfunRead →
Company
Fabletics
Ecommerce · Consumer · Health

Fabletics

Fabletics is a membership-based activewear brand founded in 2013 and headquartered in El Segundo, California. Built on a VIP subscription model that pairs monthly credits with data-driven personalization, it sells women's and men's activewear, footwear, swimwear, loungewear, and medical scrubs across e-commerce and 120+ retail stores. In 2025 the company crossed $1 billion in annual revenue with more than 3 million active customers, roughly 2.7 million of them VIP members.

activewear · athleisureRead →