Nihal Advani is the founder and CEO of QualSights, a Chicago-based insights technology platform that helps global brands decode real-world human behavior through live video, mobile ethnography, sensors and AI. A former internationally ranked junior tennis player from India who came to the US on a full scholarship, he cut his teeth at Google and Microsoft before founding the travel startup Georama in 2012, then pivoting it into QualSights in 2018. On roughly $3.5M raised over a decade, he built one of America's fastest growing market research companies, ranked by Inc. as the fastest growing company in Illinois.
QualSights is a Chicago-based insights technology platform that helps brands decode real-world human behavior. It blends the depth of qualitative research with the speed of quantitative methods through patented always-on Smart Sensors, a mobile video participant app, and AI-powered analysis - capturing how consumers actually use products in everyday life. Trusted by Fortune 500 brands in CPG, pharma, and technology.