The founders wanted websites to buy trust. Consumers wanted something more practical: a way to look up the stranger, the number, or the car in front of them.
A used car can arrive with a polished bonnet and a complicated past. AutoTec has built a business around the less glamorous questions: who may buy it, what happened to it, and whether the money will arrive.
The Russian classifieds platform grew by helping strangers trade. Its next bet is to make the same marketplace useful for buying equipment, hiring staff and keeping a small company running.
A used car has a price, a past and a future bill. By joining valuations to vehicle history, cap hpi has made a business out of the questions a shiny bonnet cannot answer.
Josh Levy and Ross Cohen spent 11 months pitching an identity badge nobody would buy. Their pivot - from asking people to verify themselves to helping customers investigate the world around them - became a portfolio of data products used by millions.