Wholly Moly! (好哩) is a health-food brand built on a simple, slightly stubborn premise: that oat bran - the fibrous outer casing of the oat that most milling throws away - deserves to be the center of a meal rather than a byproduct. Founded by Claire Cao Fang and operating between Silicon Valley and Shanghai, the company turns North American oats into instant porridge, hot cereal, and lightweight-packaged oat drinks aimed at younger Chinese consumers looking to swap refined white rice for whole grains. It raised roughly US$10 million in a Series A round led by Adrian Cheng's C Ventures in 2020.
Berri Organics is a Santa Monica-based beverage company that makes organic, plant-based electrolyte and fitness drinks under its Berri Lyte and Berri Fit lines. Founded by cancer survivor Jerome Tse, the company positions its products as clean, low-sugar alternatives to conventional sports drinks and oral rehydration solutions, using ingredients like coconut water, sweet potato, ginseng root, sea salt and maqui berries. Berri products are sold in roughly 2,000 retail stores nationwide - including Whole Foods, CVS, Target, Sprouts, Wegmans and Stop & Shop - as well as on Amazon and its own D2C site, and the company donates a portion of every sale to pediatric cancer causes.