values-based-investing
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Zachary Conway
Zachary Conway is the founder and CEO of Seeds, a New York-based fintech that helps financial advisors turn client values into personalized, automated investment portfolios. A former Standard & Poor's editorial manager who grew up inside his father's wealth-advisory firm, Conway built Seeds to close the gap between what investors believe and what they actually own. Under his leadership the platform crossed $1 billion in assets under management within three years and raised a $10 million Series A led by Portage in 2025, bringing total funding to roughly $16.5 million.
Conor Murray
Conor Murray is the cofounder and CEO of OpenInvest, the values-based investing platform acquired by J.P. Morgan in 2021. An MIT-trained mathematician and computer scientist, he built portfolio-optimization technology at Bridgewater Associates managing more than $150 billion before starting OpenInvest in 2015 to let everyday investors align their money with their ethics. He now guides ESG innovation inside J.P. Morgan Wealth Management.