value-retail
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Dollar Tree Stores
For 39 years the whole store cost a dollar. Now the trip costs $1.25 - and Dollar Tree is wagering that a price you can do in your head still beats a coupon you have to hunt for.
Burlington Stores, Inc.
Burlington Stores, Inc. is one of the largest off-price retailers in the United States, selling brand-name apparel, footwear, accessories, baby gear, and home goods at prices well below full-price department stores. Founded in 1972 as Burlington Coat Factory, the company built its business on opportunistically buying excess and closeout merchandise from thousands of vendors and passing the savings to shoppers through a rotating, treasure-hunt assortment. Headquartered in Burlington, New Jersey and trading on the NYSE under the ticker BURL, it operates more than 1,200 stores and is pursuing an aggressive small-format expansion toward a long-term target of 2,000 doors.
Dollar General
Dollar General is one of the largest discount retailers in the United States, operating more than 21,000 small-box stores that sell everyday essentials - food, cleaning supplies, health and beauty aids, paper products, apparel and seasonal goods - at low price points. Founded in 1939 in Tennessee, the company built its business by placing convenient, value-focused stores in small towns and rural communities that larger chains often overlook, and roughly 75% of the U.S. population lives within five miles of a Dollar General store.
Rack Room Shoes
Rack Room Shoes is one of America's largest family-owned footwear retailers, headquartered in Charlotte, North Carolina. Founded in 1922 and owned by Germany's Deichmann Group since the mid-1980s, it sells athletic, casual, comfort and dress shoes for the whole family across roughly 500 stores in 36 states plus rackroomshoes.com, operating both the Rack Room Shoes and Off Broadway Shoe Warehouse banners. The company is known for value pricing, its long-running Buy One Get One 50% Off promotion, the free Rack Room Rewards loyalty program, and a portfolio of national name brands alongside its own private-label lines.
The TJX Companies, Inc.
The TJX Companies, Inc. is the world's largest off-price retailer of apparel and home fashions, operating more than 5,200 stores across nine countries under brands including T.J. Maxx, Marshalls, HomeGoods, HomeSense, Sierra, TK Maxx, and Winners. Headquartered in Framingham, Massachusetts, TJX buys excess inventory, closeouts, and canceled orders from thousands of vendors and sells brand-name and designer merchandise at prices typically 20% to 60% below full-price retailers, creating a rotating 'treasure hunt' assortment. The Fortune 100 company surpassed $60 billion in annual sales in fiscal 2026.
Tony Rogers
Tony Rogers is the Senior Vice President and Chief Marketing Officer of Dollar General, where he leads brand, media, personalization and the DG Media Network across the retailer's roughly 20,000 stores. A University of Texas graduate who started in accounting before turning to marketing, he built a 25-year career at consumer brands and retailers including Pillsbury, Frito-Lay and Gateway before spending more than 17 years at Walmart, where he rose to Chief Marketing Officer of Walmart U.S. and later Chief Member Officer at Sam's Club. He joined Dollar General in June 2024 after a stint as CMO of Signet Jewelers, bringing a philosophy built around purpose, evolution and keeping the customer at the center of every decision.
Grocery Outlet
Grocery Outlet is an American extreme-value retailer that sells name-brand and private-label groceries at prices generally 40% to 70% below conventional supermarkets. Founded in 1946 in San Francisco, it built a flexible 'opportunistic buying' model that scoops up overstock, closeout, and out-of-spec products from suppliers and resells them through a network of locally run, independently operated stores. The treasure-hunt assortment changes constantly, and each store is run by entrepreneurial Independent Operators who split profits with the company and tailor shelves to their neighborhood.